SERVICES
MARKETING STRATEGY & PLANNING
A robust marketing strategy is the foundation for generating top-of-mind awareness and building high levels of customer loyalty. At Synergy Communications, our marketing strategists combine conventional marketing wisdom with cutting edge thinking in order to provide actionable and insightful advice to firms facing local and global challenges. Our services include:
Current Situation Analysis
• External Environment Analysis
• Internal Environment Analysis
• Opportunity & Issue Analysis
Marketing Strategy & Plans
• Goal and Objectives Formulation
• Ideal Target Audience Analysis & Selection
• Core Positioning Development
• Product Strategy- Product/ Service Offering Development, Branded Customer Experiences
• Pricing Strategy
• Distribution (Place) Strategy
• Communication Strategy
Marketing Performance Evaluation & Control
• Marketing Audits
• Brand Equity Measurement
• Marketing Profitability Analysis